Project outcomes
Outcome #1
Challenge
Complexity in tracking daily carbon activities deterred user engagement.
Resolution
Redesigned the user interface for easier navigation and introduced a guided input system.
Learning
Simplified data entry boosts user engagement and improves data accuracy.
Next steps
The feature to track the carbon footprint of an individual's waste disposal should be included.
There is a need for greater clarity in the concept of monitoring household appliances to prevent overlapping measurements among multiple occupants of a residence.
The onboarding process for new users may be overwhelming due to the large amount of information that needs to be entered, so a feature to temporarily skip this step will be beneficial.
The "Action items" section of the app should be modified to more clearly indicate that the listed tasks are intended to be clicked on, rather than simply being a checklist, and the text size should be increased for ease of reading.
Personas
Developed two personas to understand user needs and behaviors.
Zen Chung
27 years old
Pursuing a doctorate and working part-time at a restaurant
Actively looking to reduce her carbon footprint
Andrew Stark
65 years old
Cab driver for over 20 years
Not concerned about sustainability
Pain points
It can be challenging to find the motivation to change daily habits, especially for issues that seem abstract or distant.
Many are unaware of how to contribute to sustainability or the impact of their choices.
Difficulty visualizing impact
Seeing the direct impact of our actions on climate and resources can be difficult, hindering motivation for change.
Ignorance about resource usage
It's easy to overlook our resource consumption and its environmental impact.
Problem statement
How can an individual track their daily carbon emission and reduce their impact on climate?
Low-fidelity screens
We designed a mobile app to assess and monitor an individual's carbon footprint, with a focus on their transportation and home appliance usage.
In the future, we plan to expand the scope of the app to include trash management, which, while important, is currently not as prominent a contributor to an individual's carbon footprint as transportation and appliance usage.
High-fidelity mockups
We have developed two modules in our app - one for climate change activists and another for general users. The module for activists includes additional features such as hosting campaigns, and both modules offer certifications for completing environmental tasks.
These certifications serve as incentives for users to engage in eco-friendly activities and contribute to the efforts to encourage sustainability.
View Prototype ↗
Project background
Climate change is a major global concern that requires immediate action to mitigate its harmful effects. Adopting sustainable lifestyles is a solution that can decrease carbon emissions and slow the progression of climate change.
Indiana is currently one of the highest carbon-emitting states in the United States, ranking seventh in the nation. It is important for the people and businesses of Indiana to take steps towards reducing their carbon footprint and promoting sustainable practices in order to protect the environment and combat climate change.
Brief summary
Problem
How can an individual track their daily carbon emission and reduce their impact on climate?
Solution
We designed a mobile app to assess and monitor an individual's carbon footprint, with a focus on their transportation and home appliance usage.
Targeted users
Environmental-conscious individuals who want to track and reduce their personal carbon footprint.
Individuals unaware of their negative impact on the environment.
My role
Interviews and field study, Affinity diagram, Empathy mapping, Storyboarding, and App design
Research and Analysis
Research methodologies
→ Secondary research
→ 16 user interviews
→ Field studies
Analysis techniques
→ Affinity diagram
→ Empathy mapping
Secondary research findings
"Residential energy use constitutes to a great impact on greenhouse gas (GHG) emissions in the United States."
"The current ways of measuring Co2 emissions from vehicles are not defined. There are anomalies in the existing methods and no standardization."
Primary research findings
Activists need an effective method of communication for engaging with people who seek information.
With the amount of free space available, the canopy cover at Bloomington alone can be increased from 20% to 40%.
Without a way to quantify the impact of efforts such as clean-up drives or reducing carbon emissions on the environment, it can be difficult to find motivation to continue.
Carbontracker
Designed an application to track an individual’s carbon footprint on a regular basis to address the Indiana University Grand Challenge under the ‘Prepared for Environmental Change’ category.
Proposed application
“How can homeowners effectively track and reduce their carbon footprint?”
Challenge Finalist
Reached the final round in the Visual Design category.
Overview
Type
Team
4 UX Designers
Duration
6 weeks
Primary users
Sustainability Advocates
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